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About Us


Science + Soul is more than an equation.


It's a successful melding of hard-core analytics, intense curiosity and human truth that takes the guesswork out of marketing decisions. The cold and calculated combined with breath, brains and a heartbeat. An infusion of new and emerging tools, plus advanced technology, plus people with a relentless passion to learn, leads to better business results and unequaled success.


In 1990 Mike Osborn and Jeff Cleary had an idea: “Why don’t we open our own shop?” So they did. They called it Catalyst.

Today they are still independently owned and headquartered in Rochester, NY.

Catalyst is a direct and digital marketing agency that helps their clients acquire, retain and develop long-term relationships with its customers.

Take a stroll through the building and you’ll find a very capable team of strategists, analysts, problem solvers, thinkers, designers, developers and innovators. Each and every one of them maniacally focused on one thing: our clients’ success. That’s what we do.

We are Catalyst

We believe everything is possible.

That what’s good for the customer is good for the brand and is good for us.

We have no doubt that science plus soul, plus passion, plus curiosity, plus hard work equals a product that is unequaled.

We are slaves to analytics. We are masters of results. We condemn boredom and mediocrity. CRM. ROI. OMG.

We share a passion for perfection and a thirst for better. We’re our toughest critic and our biggest fan. We are inspired by our work and each other. We ask questions. We question the questions. We play hard. We work harder.

We color outside the lines. We think outside the box. We analyze. Optimize. Personalize. Hypothesize. Visualize. Mesmerize. Specialize. We believe in our work, our lives and each other.


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