Jill Hewitt, Customer Experience Specialist, to Lead Session on Customer Experience Mapping at CRM Evolution 2015
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About Us


Science + Soul


Just what do we do? That's a fair question. Catalyst helps clients develop more profitable customer relationships. You ask, "How do we do it?" "Very well," we answer. We take the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics and measurement. We like to call it
Science + Soul. But don't try this at home. It's a powerful combination that improves our clients' marketing because it yields deeper insights that anticipate customers' needs better. That's our story and we're sticking to it.


In 1990 Mike Osborn and Jeff Cleary had an idea: “Why don’t we open our own shop?” So they did. They called it Catalyst.

Today they are still independently owned and headquartered in Rochester, NY.

Catalyst is a direct and digital marketing agency that helps their clients acquire, retain and develop long-term relationships with their customers.

Take a stroll through the building and you’ll find a very capable team of strategists, analysts, problem solvers, thinkers, designers, developers and innovators. Each and every one of them maniacally focused on one thing: our clients’ success. That’s what we do.

We are Catalyst

We believe everything is possible.

That what’s good for the customer is good for the brand and is good for us.

We have no doubt that science plus soul, plus passion, plus curiosity, plus hard work equals a product that is unequaled.

We are slaves to analytics. We are masters of results. We condemn boredom and mediocrity. CRM. ROI. OMG.

We share a passion for perfection and a thirst for better. We’re our toughest critic and our biggest fan. We are inspired by our work and each other. We ask questions. We question the questions. We play hard. We work harder.

We color outside the lines. We think outside the box. We analyze. Optimize. Personalize. Hypothesize. Visualize. Mesmerize. Specialize. We believe in our work, our lives and each other.


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