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From prospect to loyalist – customer life cycle marketing

Chris Zirbel, Project Manager
It’s critical to adopt a life cycle strategy focused on providing customers with information that fits their needs, preferences and habits. Here are a few key ingredients for developing a solid customer life cycle framework.
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Responsive email design: 3 how-to steps

Jennifer Wagner, Senior Art Director
Responsive emails receive a 21% higher click-to-open rate than conventional emails. But designing and coding them can be challenging. In this paper, we’ll provide some dos and don’ts for designing great responsive emails.
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Value models vs. response models in direct marketing

Marc Solomon, Chief Strategist
Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.
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