Jill Hewitt, Customer Experience Designer, Featured in SAP Article on Forbes BrandVoice
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How Banks can use Next Best Offer Strategy to boost cross-sell

Marc Solomon, Chief Strategist
"What is the 'best' next product or service we should be offering each of our customers?" This is a challenging question, but the good news is, if you're asking it, you're pointed in the right direction.
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Journey to a Customer Experience Map

Jill Hewitt, Customer Experience Designer
By cataloging key customer touch points and talking to customers about their experiences during those touch points, it’s possible to create a customer experience map that provides a concise picture of what customers are doing, thinking, and feeling. This white paper will show you how to build a customer experience map and create an actionable framework for improving your customers’ experiences at every stage of the life cycle.
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Value models vs. response models in direct marketing

Marc Solomon, Chief Strategist
Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.
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How Banks can use Next Best Offer Strategy to boost cross-sell | Catalyst -http://t.co/R4EBCZKA5U #banking #analytics
February 27

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