Karen D'Angelo, Human Resource Generalist Before you venture out to hire the next Steve Jobs, it’s important to identify key characteristics of your ideal candidate. From our own experience, we have found that passion, adaptability and intellectual curiosity trump finding a “Rock Star” – it’s got to be the right cultural fit. An adaptable personality is critical for the ever-changing digital landscape.Read the article
Marc Solomon, Director of Analytics Would you rather have 3,500 or 5,000 new customers? The answer may seem obvious and in the context of designing a marketing strategy, you are likely most excited about the program that will generate more customers at the lower cost per acquisition (CPA).Read the white paper
Smart. Strategic. Creative. We produce work that works. We create experiences that create relationships with customers that create response and ROI. Hence, creative. Enjoy.