CMOs: How to Hire and Grow the Right Digital Talent

    Karen D'Angelo, Human Resource Generalist Before you venture out to hire the next Steve Jobs, it’s important to identify key characteristics of your ideal candidate. From our own experience, we have found that passion, adaptability and intellectual curiosity trump finding a “Rock Star” – it’s got to be the right cultural fit. An adaptable personality is critical for the ever-changing digital landscape.

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    Ever get a robot in the mail?

    For First Niagara, robots that dispense cash
    equals response, relationships and ROI.

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    Value models vs. response models in direct marketing

    Marc Solomon, Director of Analytics Would you rather have 3,500 or 5,000 new customers? The answer may seem obvious and in the context of designing a marketing strategy, you are likely most excited about the program that will generate more customers at the lower cost per acquisition (CPA).

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