Jill Hewitt to Lead Session on Customer Experience Mapping at CRM Evolution 2014
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Why conversion rates go up when you use responsive design

Loren Marowski, UX Developer
Several recent studies have found that responsive design not only affects the way your digital assets look ... it can also significantly impact your conversion rates. Here’s why.
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Responsive email design: 3 how-to steps

Jennifer Wagner, Senior Art Director
Responsive emails receive a 21% higher click-to-open rate than conventional emails. But designing and coding them can be challenging. In this paper, we’ll provide some dos and don’ts for designing great responsive emails.
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Value models vs. response models in direct marketing

Marc Solomon, Chief Strategist
Typically, direct marketers will choose the program that will generate the most customers at the lowest cost per acquisition (CPA). However, not all customers are equal.
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Omnichannel Represents a Sea Change in Marketing - Direct Marketing News -http://t.co/MxZzHDWxQf
September 19

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